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Iris&Romeo Expands into Sephora

The ‘clean’ beauty brand’s hero essentials will launch on Sephora’s website on December 26th.

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By: Charlie Sternberg

Associate Editor

Iris&Romeo, a “clean” beauty brand based in Northern California, has announced a retail expansion into Sephora, in conjunction with a Series A partnership backed by U.S.-based investment firm, True Beauty Ventures.
 
This news comes months after Iris&Romeo announced its retail launch at Credo Beauty.
 
Founded in 2019, Iris&Romeo is committed to thoughtful, multi-functional hero products for the beauty minimalist. The brand believes in modern essentialism, creating tinted skincare with serum-strength actives, designed to create more time for self care and less waste for the planet.
 
In conjunction with the Series A announcement, Iris&Romeo’s hero essentials will launch on Sephora’s website on December 26th, including the award-winning Weekend Skin SPF 50 and cult-favorite Best Skin Days.
 
“Launching at Sephora is a pivotal moment for our brand. It gives us an opportunity to tell our story on a bigger level and for a whole new group of customers to try our products and fall in love,” expressed Michele Gough-Baril, the Company’s founder, “for me personally, it’s a dream come true moment because I’ve worked with Sephora for many years on other brands, and to do it now with the brand I founded is beyond exciting.”
 
“We’re thrilled to introduce Iris&Romeo to our clients as a part of our growing clean makeup assortment,” said Amy Abrams, VP Merchandising, Makeup at Sephora, “with its minimalist and simplified approach to beauty, Iris&Romeo offers multi-use products that are clean, high-performing, and seek to improve skin’s wellness with every wear. We look forward to introducing this innovative brand to our Sephora community and know that it will be a great addition to our assortment.”
 
The Company plans to use capital to improve retail readiness through supply chain sufficiencies, elevating brand-first content, and securing key hires to complement its current best-in-class team.
 
“After three years of building a strong relationship with Iris&Romeo, we are thrilled to announce our lead Series A investment,” said Cristina Nunez, Co-Founder and Partner at True Beauty Ventures. “The brand is at a major inflection point driven by excellent product development, strong consumer demand, and an industry tailwind of multi-functional makeup-skincare hybrids. We are excited to support Iris&Romeo in this next phase of growth.”

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